Butterfly Brief .2

Your bi-monthly round-up of slow fashion & sustainability content.

Fashion going GREEN: Clothing giants struggle to cut emissions

“The world’s fashion giants have pledged to trim their carbon footprint but that goal remains elusive at a time “fast fashion” is all the rage — a topic in the spotlight at the UN climate summit. With a chance to strut their climate commitments at COP27 talks, clothing brands and manufacturers discussed global warming — but some admitted that their pledge to halve emissions by 2030 and reach net-zero by mid-century may be a stretch.”

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Nigerian designer takes on fast fashion with eco-friendly brand

“As sustainable fashion enthusiast Uche Aladimma sorts through discarded denim clothes in an open market in Lagos, Nigeria, a faded sky-blue jacket catches his eye; now he has to decide whether to turn it into an apron, a tote bag or something else. Aladimma, 28, says he launched the eco-friendly Azach brand in February to fight against fast fashion in Africa's most populous nation by using second-hand clothes to produce durable street-wear popular with young adults.”

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Fashion brands grapple with greenwashing: ‘It’s not a human right to say something is sustainable’

“There is a broad greenwashing crackdown across the fashion industry, as regulators around the world try to figure out how to address misleading environmental product claims. For example, describing polyester products as “recycled” when the material cannot be reused again at end of life.”

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Meet Maï Jarach, the 19-year-old fashion designer transforming old football shirts into corsets

“From her bedroom turned makeshift workshop in the Paris suburbs, she stores her large collection of well worn football kits which she collects from second-hand shops, friends and even her local Les Lilas football club. ‘I do everything on my own, from collecting the shirts to designing and sewing,’ smiles Maï Jarach, taking out her favourite design from the closet, the one cut from an FC Barcelona shirt.”

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Fashion Giants Vow to Buy More Recycled Fibers in Boost to Sustainable-Textile Mills

“Fashion companies are planning to buy more recycled fibers as part of a wider trend of businesses using their spending power to foster innovative, low-carbon suppliers.  Owners of fashion brands H&M, Zara, Gucci and Stella McCartney were among companies that said Monday they would collectively buy 550,000 metric tons of alternative fibers to make textiles and packaging, such as those made from agricultural residues or recycled materials.”

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