New York State of Mind

MULTI-BRAND EDITORIAL CAMPAIGN

The Butterfly Club is excited to invite emerging NYC-based brands to join our upcoming campaign: New York State of Mind. The multi-brand editorial campaign is designed to capture the energy of the city, while honoring the artists and creatives who make it so special. We are looking for clothing, jewelry and accessory brands who specialize in handmade, upcycled or small batch design. In addition to receiving full publishing rights to the photos, selected brands will also be featured on our platform and promoted across social.

Campaign Details

OCTOBER 2027

Dates

1-5 ITEMS

Featured Pieces

$125

Cost

PAST CAMPAIGNS

Frequently Asked Questions

  • The photoshoot is scheduled for the week of October 5th, with exact date TBD. Selected brands will need to ensure their product(s) are ready and available by then.

  • This is a lifestyle campaign and will be shot outdoors. Please note, this is not a studio shoot.

  • We will select 1-5 items per brand to be featured. We will work with you to ensure we select items you are excited to promote.

  • The campaign will live on our platform and be promoted across social to our community of retailers, influencers and consumers alike.

  • The fee is $125 per brand, which includes full access and publishing rights of the campaign content, in addition to promotion across our channels.