Joining The Butterfly Club
RETAIL + SHOWROOM + E-COMMERCE + CONTENT + COMMUNITY
The Butterfly Club is home to emerging brands who share a passion for slower & sustainable fashion. We discover new and emerging brands who are leading the future of slow fashion, and provide them with a home base in New York City where they can meet new customers and grow their business.
The Deets
Our unique online & IRL marketplace is curated with the conscious gen z + millennial shoppers in mind. Unlike the traditional sustainable marketplaces, which can be beige and boring, our products are colorful and unique.
All of our products are upcycled, handmade, naturally dyed, and/or made in small batches by women, LGBTQ, and/or POC owned businesses. If that sounds like you, we'd love for you to join us.
Our community, of brands and customers alike, doesn't compromise their style for their sustainability values (or vice versa) and we select brands with that in mind.
The Perks
IRL Shopping
Show off your pieces in the heart of NYC! Have customers from around the world touch, feel and buy your items - while learning all about your brand along the way. Each of our items are tagged with a QR code, which customers can scan to learn more about you and your products.
E-Commerce Marketplace
Grow your online sales by reaching new customers! Everything we sell in store is also available online - where we offer customers additional sizes and color variants of what we have in store. So not only are we able to offer customers outside of NYC your products, we can offer customers in-store a bit more flexibility, without you having to take the risk in sending us each and every product across sizes and color variants.
Content Creation
We go above and beyond traditional retailers, and work our booties off to tell your brand's story. We feature your products across our social channels and do our best to get your story out there (tagging you in each post along the way). We also work with dozens of slow fashion content creators and micro-influencers who are eager to be matched up with brands just like yours!
Conscious Community
Meet like-minded brands who just get it. One of the hardest parts of being a small brand is doing it alone. Everything from where to sustainably source new fabric, to which certified factories have the best reputation, our community of conscious designers is here to help. We are a club after all.
Inventory Management
Any products you sell with us can stay on your own website - just send us a shipping label if something sells on your website that we have in store and we'll mail it for you. That way you don't have to decide between selling a piece yourself versus with us.
Pricing
We offer a sliding scale of a monthly fee + a commission of each sale. Our hybrid model maximizes sales for our brands, while keeping things sustainable on our end. Check out the options below and let us know which works best for you! Included is: rack and shelf space in store, product listings online, posts across social, and highlights in our monthly newsletter to all of our customers.
* we only collect our commission after you've sold equal to your monthly fee
I'm in - what's next?
Email us which payment option works best for you and a list of items you want to start with. We'll take it from there - we can't wait to work with you!
Thanks so much!
Want to work with us but none of the above work for you? Prefer to just sell with us online or collab with us on limited edition products? Please email us with any questions, ideas or suggestions - we're all ears.