About
The Butterfly Club is a slow fashion platform dedicated to empowering the next generation of women-owned brands.
We search far and wide for brands designing differently and give them the support, community and exposure they need to spread their wings.
Mission + Vision
Launched in 2019, The Butterfly Club set out on a mission to uplift women through the power of slow fashion. We believe that slow fashion is uniquely positioned to transform the lives of women worldwide by creating sustainable pathways towards dignified work rooted in craft, community and culture.
Our vision is to create a slow fashion ecosystem that promotes economic opportunity, environmental sustainability and social wellbeing. By empowering women-led brands with the tools they need to grow and thrive, we can design a more equitable and robust fashion industry.
Industry Gap
Emerging brands are driving innovation in sustainability, craft and circular design — yet they are struggling to access visibility, resources and community.
While the demand for slow fashion is growing, there remains a disconnect between designers, retailers and consumers alike. The Butterfly Club exists to bridge the gap.
Community
Events and programming connecting the slow fashion ecosystem.
Exposure
Thoughtful editorial exposure rooted in purpose-driven storytelling.
Support
Strategic services tailored for emerging brands.
Approach
We create strategic opportunities for slow fashion to flourish.
Through editorial storytelling, experiential retail events, and tailored strategic services, we empower women-owned brands with the skills and resources they need to thrive.
PAST Work
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NOT YOUR BABY
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Slow Fashion Week
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Concrete Jungle
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Summertime Fine
Impact
The Butterfly Club has worked tirelessly towards our mission.
We’ve opened concept shops and showrooms; hosted dozens of events, fashion shows and workshops; and published endless editorials, zines and content campaigns. We have a proven track record of identifying emerging talent and creating meaningful opportunities for long-term growth.
150+ Brands Supported
25+ Countries Represented
$100,000 Brand Sales Generated
10k Customers Engaged
OUR PARTNERS
Remake
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No Kill Mag
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Simply Sustainable
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Green Jobs Board
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Remake • No Kill Mag • Simply Sustainable • Green Jobs Board •
