general Store

RETAIL RESIDENCY

Located in the heart of the East Village, steps away from Tompkins Square Park, The Butterfly Club hosted 50+ emerging designers for a year long residency at The General Store. Designed to reimagine a traditional general store, the 130-square foot space was designed to showcase a rotating assortment of handcrafted goods from independent designers. Merchandise included clothing and apparel, home goods and more.

FEATURED BRANDS

Dreamers Delicates

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Valeria Anastasia

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Woodrose Deli

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SW Basics

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Miranda Watson

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Tess Bee

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Hargan Denim

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Hyer Goods

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Phluid Project

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Dreamers Delicates • Valeria Anastasia • Woodrose Deli • SW Basics • Miranda Watson • Tess Bee • Hargan Denim • Hyer Goods • Phluid Project •

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