Our Story
Launched in 2019, The Butterfly Club started as an editorial platform highlighting the stories of emerging designers in the sustainability space.
We opened our first New York City retail store in 2020, followed by the launch of our multi-brand showroom in 2024. Over the years, we’ve worked with hundreds of brands from around the world who share our commitment to sustainable design.
Now a multi-service creative agency, we support early-stage designers as they grow their brands. Our vision is to empower the future generation of independent designers with the skills, resources and community they need in order to dismantle the fast fashion industry.
Our Services
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We help early-stage brands find their voice and strategize their long term growth.
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Building a strong visual identity for a brand is key. From social strategy to e-commerce design, we’re here to help.
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For brands who need hands-on support producing photo, video + copy, for social, web + print.
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Building a truly sustainable brand is tricky. Our sustainability audit reviews your current process + recommends areas for growth.
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Ready to grow your brand? We work with influencers, retailers + everyone in between who can’t wait to meet you.
Our Platforms
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Editorial Journal
The stories behind our brands.
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Online Marketplace
One-stop-shop for curated slow fashion.
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Retail Events
In-person shopping events featuring our latest collabs.