Launched in 2019, The Butterfly Club started as an editorial platform highlighting the stories of emerging designers in the sustainability space.

What began as a blog with a simple goal of finding cool, sustainable brands, has since grown into a community of conscious consumers, designers + retailers alike. We opened our first New York City retail store in 2020, followed by the launch of our multi-brand showroom in 2024. Now a full service creative + consulting agency, we support early-stage designers as they launch, grow and scale their brands.

Over the years, we’ve grown alongside our brands, re-designing our approach based on what our brands need. Our mission has always been to empower the future generation of independent designers with the skills, resources and community they need to dismantle the fast fashion industry.