Denim Days
RETAIL ACTIVATION FOR HARGAN DENIM
Hargan Denim, an upcycled denim brand, launched with The Butterfly Club for their first ever retail activation. The launch collection featured 25+ pairs of one-of-one denim jeans, each made from upcycled textiles. Following the success of the launch, The Butterfly Club presented Hargan Denim’s fall collection of overalls and jackets, and a summer collection of shorts.