Dream Girl
RETAIL ACTIVATION FOR DREAMERS DELICATES
Dreamers Delicates, an eco-friendly intimates brand, launched with The Butterfly Club for their first ever retail activation. Featuring vintage-inspired designs and hand-embroidered detailing, the collection included a full range of loungewear made from wood pulp viscose fabric. Products ranged from thongs and tanks, to wrap skirts and cami dresses. Following the success of the launch, The Butterfly Club presented Dreamers Delicates’ summer drop, which featured an exclusive collection of naturally dyed pieces in collaboration with Laila Textiles.