The Butterfly Club
Your one-stop shop for discovering & shopping emerging brands.
The Butterfly Club is an online & IRL shopping destination featuring dozens of small brands who make the coolest and cutest products with you and the planet in mind. Home to over thirty brands and counting, The Butterfly Club curates a unique collection of sustainably sourced, small batch clothing, gifts and accessories you can’t find anywhere else. All of our products are upcycled, handmade, naturally dyed, and/or made in small batches by women, LGBTQ, and/or POC owned businesses.
Slow fashion looks so good on you! Better for the planet & cuter for your closet!
We believe that the fashion industry, while deeply flawed and overwhelmingly responsible for a lot of today’s most pressing issues, is presenting us with a unique opportunity. As one of the largest consumer industries, it has the power to initiate change.
Slow Fashion Metrics
Small batch production
The opposite of mass-production is small batch. These items are still produced in a factory, but are intentionally produced in limited batches to ensure higher quality, fairer wages for garment workers, and less wasted inventory. Not only does this mean there’s far less inventory being produced, it means that what is being produced was thoughtfully made.
Women, minority, LGBTQ+ owned
Most fast fashion companies are run by white men whose annual salaries are in the millions. Yet, much of the clothing is made by black and brown women who live on less than $3 a day. While fast fashion exploits women, the slow fashion movement is led by women. Supporting small, minority owned brands is one of the most sustainable choices you can make for your closet and for the planet.
The chemicals involved in creating the color we see in much of today’s clothing are bad for us and bad for the planet. Not only are we walking around all day with chemicals sitting on top of our skin, but the planet is suffering. In order to produce clothing with chemical dyes, waste is inevitable - and it ends up in the waterways so many communities worldwide rely on.
Slow and steady wins the race! When items are made by hand, they take longer to make - which means we can’t make many of them. That in itself is sustainable. It’s best for the planet that there’s less material garbage suffocating it. Handmade items are also inherently more special, leading customers to hold on to them a bit longer than a fast fashion item they’re likely to toss after a wear or two.
By taking what already exists, and transforming it into something new, we’re not only reducing waste but we’re creating scarcity. Upcycled garments are often one of one, which means they are more unique and special. It’s a win for the customer and a win for the planet. When we upcycle a garment, we are also adding to its lifespan, which means we are keeping it out of a landfill for longer (and until all of our clothing is closed-loop or regenerative, this is the best we can do!).
All natural ingredients
When it comes to skincare and beauty products, ensuring that all of the ingredients are natural is key. Large beauty brands are notorious for polluting the planet through their production cycles, as well as the end of lifespan of their products. Meaning, the chemicals they use to make their products are discarded into our water before a human even uses it. There’s nothing sustainable about putting chemicals on our skin, in our bodies, or in our waters.