Butterfly Blog

New York Fashion Week & Why We Hate It

Now that New York Fashion Week is behind us, it's time we ask — how sustainable is NYFW? Ironically, New York is the one city who is a bit behind when...

New York Fashion Week & Why We Hate It

Now that New York Fashion Week is behind us, it's time we ask — how sustainable is NYFW? Ironically, New York is the one city who is a bit behind when...

Greenshaming

Greenshaming

Almost as bad as greenwashing, is green-shaming. Aka criticizing a brand, business or consumer for not being sustainable because they aren’t perfect. 

Greenshaming

Almost as bad as greenwashing, is green-shaming. Aka criticizing a brand, business or consumer for not being sustainable because they aren’t perfect. 

This price, at what cost?

This price, at what cost?

Fast fashion has made cheap the new normal. So normal that we don’t question it.

This price, at what cost?

Fast fashion has made cheap the new normal. So normal that we don’t question it.

Is unisex fashion sustainable?

Is unisex fashion sustainable?

As trends shift towards more unisex and genderless styles, many are wondering if this is a win for the sustainable fashion movement.  The thought is that the more people who...

Is unisex fashion sustainable?

As trends shift towards more unisex and genderless styles, many are wondering if this is a win for the sustainable fashion movement.  The thought is that the more people who...

By Women, For Everyone

By Women, For Everyone

Women make 80% of buying decisions, across all industries, and yet, men end up with all of the money. 

By Women, For Everyone

Women make 80% of buying decisions, across all industries, and yet, men end up with all of the money. 

The Hero of Sustainability

The Hero of Sustainability

We’re all stuck in the revolving door of the fashion industry. Constantly spending, buying, consuming. We fall for the latest trends and jump at the chance to get whatever is...

The Hero of Sustainability

We’re all stuck in the revolving door of the fashion industry. Constantly spending, buying, consuming. We fall for the latest trends and jump at the chance to get whatever is...