Butterfly Blog

The future of slow fashion

The future of slow fashion

Each September, The Butterfly Club hosts a Slow Fashion Week to celebrate the intersection of fashion + climate. Sandwiched between New York Fashion Week and Climate Week, Slow Fashion Week is a 7-day event...

The future of slow fashion

Each September, The Butterfly Club hosts a Slow Fashion Week to celebrate the intersection of fashion + climate. Sandwiched between New York Fashion Week and Climate Week, Slow Fashion Week is a 7-day event...

Demystifying "handmade" fashion

Demystifying "handmade" fashion

When you think of "handmade fashion", what do you picture? A young designer hand-sewing a garment? Hand-assembling a piece of jewelry? Hand-crocheting a tote bag? Many things come to mind, but the...

Demystifying "handmade" fashion

When you think of "handmade fashion", what do you picture? A young designer hand-sewing a garment? Hand-assembling a piece of jewelry? Hand-crocheting a tote bag? Many things come to mind, but the...

Is sustainable fashion an oxymoron?

Is sustainable fashion an oxymoron?

Is there such thing as eco-friendly shopping? Or is it all a hoax?  While we all need to wear clothing, we don't need to wear something different every day. We don't need to own dozens...

Is sustainable fashion an oxymoron?

Is there such thing as eco-friendly shopping? Or is it all a hoax?  While we all need to wear clothing, we don't need to wear something different every day. We don't need to own dozens...

NYFW: sustainable or silly?

NYFW: sustainable or silly?

Now that New York Fashion Week is behind us, it's time we ask — how sustainable is NYFW? Ironically, New York is the one city who is a bit behind when...

NYFW: sustainable or silly?

Now that New York Fashion Week is behind us, it's time we ask — how sustainable is NYFW? Ironically, New York is the one city who is a bit behind when...

Greenshaming

Greenshaming

Almost as bad as greenwashing, is green-shaming. Aka criticizing a brand, business or consumer for not being sustainable because they aren’t perfect. 

Greenshaming

Almost as bad as greenwashing, is green-shaming. Aka criticizing a brand, business or consumer for not being sustainable because they aren’t perfect. 

This price, at what cost?

This price, at what cost?

Fast fashion has made cheap the new normal. So normal that we don’t question it.

This price, at what cost?

Fast fashion has made cheap the new normal. So normal that we don’t question it.