SOLAR SWIM
RETAIL ACTIVATION FOR VALERIA ANASTASIA SWIM
Valeria Anastasia Swim, a lifestyle swimwear brand powered by solar power, launched with The Butterfly Club for their first ever retail activation. Featuring a variety of swim-to-style pieces, the launch included pieces designed to be worn from the ocean to the city. From tops and tanks, to suits and accessories, each piece featured vibrant imagery that has become synonomous with Valeria’s brand. Following the success of the launch, The Butterfly Club presented Valeria Anastasia’s summer collection during our Touch + Feel event series.